Digital Marketing - Freshers
Ahmedabad, IN
Full-time
Marketing
About the Role
We are looking for a motivated and creative Digital Marketing-Freshers with 0-1 year of experience to support our branding, digital marketing, content, analytics, and paid marketing initiatives.
This is an ideal opportunity for a fresher who wants to build hands-on experience across different areas of digital marketing and learn how marketing activities contribute to brand awareness, website traffic, lead generation, and business growth.
Key Responsibilities
Branding
- Support brand awareness and brand-building activities across digital channels.
- Maintain consistency in brand messaging, tone, and visual communication.
- Assist in creating and managing social media content.
- Research competitors and identify branding opportunities.
- Support online brand presence and reputation-building initiatives.
Digital Marketing
- Support execution of digital marketing campaigns across relevant channels.
- Assist with SEO, social media marketing, email marketing, and online promotions.
- Off page SEO marketing.
- Social media marketing.
- Research industry trends, competitors, keywords, and target audiences.
- Support website and landing-page marketing activities.
- Coordinate with internal teams for marketing campaigns and initiatives.
Content Marketing
- Assist in developing content for blogs, LinkedIn, social media, website pages, and marketing materials.
- Conduct content research and identify relevant topics for the target audience.
- Support the content calendar and regular publishing activities.
- Work with designers and internal subject-matter experts to develop marketing content.
- Assist in optimizing content for SEO and audience engagement.
Marketing Analytics
- Monitor website traffic, leads, conversions, and campaign performance.
- Track and report key marketing KPIs.
- Assist with Google Analytics, Google Search Console, CRM, and social media analytics.
- Prepare basic marketing performance reports and dashboards.
- Analyze campaign results and identify areas for improvement.
Paid Marketing
- Assist in planning and executing paid campaigns on platforms such as Google Ads and LinkedIn Ads/Meta Ads.
- Support keyword, audience, and competitor research.
- Monitor campaign performance, leads, CTR, CPC, and conversions.
- Assist in A/B testing of ad copies, creatives, and landing pages.
- Coordinate with agencies or internal teams for campaign optimization.
Required Skills
- Good understanding of digital marketing concepts.
- Understanding of SEO, social media, content marketing, and paid advertising.
- Good knowledge of Google Analytics and Google Search Console.
- Good written and verbal communication skills.
- Good analytical and research skills.
- Good understanding of social media platforms, especially LinkedIn.
- Ability to create clear and engaging marketing content.
- Willingness to learn new marketing tools and technologies.
- Good knowledge of Canva or similar design tools is an advantage.
What We Are Looking For
- 0-1 year of experience, including freshers and relevant internship experience.
- Someone curious, proactive, and willing to learn.
- Strong attention to detail.
- Ability to manage multiple marketing activities.
- Interest in B2B technology, IT services, Data Engineering, AI, Analytics, and SaaS is a plus.
- A results-oriented mindset with an interest in understanding what works and why.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Digital marketing certification from Google, HubSpot, Meta, or similar platforms is an advantage.
- Internship or academic project experience in digital marketing is preferred but not mandatory.
Job Details
Employment Type
Full-time
Location
Ahmedabad, IN
Department
Marketing
Education
Bachelor's degree
How to Apply
Send your profile to careers@aptologics.com and we'll get back to you
