Revenue attribution, done as a service
Revenue attribution your CFO will sign off on. Built in your stack, owned by you.
We're a consulting agency. Senior US operators who built RevOps at unicorns like BambooHR and Vercel design the work; our offshore engineering team keeps it well under boutique-agency prices. The first step is a free working session where we find one attribution problem worth solving, before you pay us anything.
You've sat through enough discovery calls to know how these usually go. This one ends with a plan, not a nurture sequence.
The free working session
- You talk to a senior ops/data leader from the first minute.
- We map your funnel and pick the one attribution gap with money behind it.
- You leave with the problem named, scoped, and priced. The plan is yours either way.
If we can't find a problem worth solving, we'll say so and leave you alone.
The pain, named
You already know the numbers don't match. So does everyone in the room.
Three tools, three answers
GA4 says 120. The ad platforms claim 180. The CRM found 95, then lost 12 of them in a dedupe. Board deck night is a choose-your-own-adventure.
“Direct traffic” is doing a lot of work
Half your pipeline is filed under direct or unknown. That's not a channel. That's a confession.
The dashboard has a name now
Someone spent a quarter building it. It gets opened the night before the QBR, by the person presenting it, who then goes back to the spreadsheet.
The CFO applies a haircut to everything
One ROAS number nobody could explain, and now finance discounts every number marketing brings. Including the good ones.
Last-touch, and everyone knows it
You know it's wrong. It also fits in a spreadsheet, and nobody has two free quarters to replace it. So it stays.
$20k a year to be told “direct”
The attribution tool still needed clean CRM data, UTM discipline, and a person to run it. Turns out you were the implementation.
The common thread: nobody trusts the numbers enough to act on them. That's the thing we fix.
How we work
Decision-first, not data-first.
Data-first says measure everything and insight will emerge. Insight does not emerge. Invoices emerge. We start at the other end: the decisions your team has to make, and the smallest measurement system that makes them defensible.
Start from the decision
We list the calls your team is on the hook for this year: where next quarter's budget moves, which channel gets killed, what the board gets told. Then we work backwards.
Build only what feeds it
Attribution models, pipeline reporting, dashboards, analytics agents. Built in your warehouse and your BI tool, where your team can read it, change it, and keep it.
Stop when it's decidable
When your team can make the call and defend it to finance, that piece is done. No perpetual measurement project. No phase 7.
Where we sit
Your three options, priced honestly.
Attribution SaaS
$12k–$50k / yr
A model you can't see into, which still assumes your CRM is clean and someone owns the UTMs. Spoiler: that someone is you.
Boutique on-shore agency
$250+ / hr
Great people, billed by the hour, and the meter runs during the meetings about the meetings.
Aptologics
Fixed-price projects
US ops and data leaders who built RevOps at unicorns do the thinking. Our offshore engineers do the building. Senior judgment on top, sane rates underneath, and everything ships inside your stack, so you keep it all.
The full build
Attribution end to end, in the stack you already pay for.
Revenue attribution models
Touch data to CRM to warehouse, in models your analysts can read and change. No black box.
Funnel and pipeline reporting
Marketing and finance reconciled to one set of numbers, with the definitions written down.
Dashboards people open
Built around specific decisions for specific teams, which is the only reason anyone opens a dashboard twice.
Analytics agents
Ask questions in plain English against governed models. The answer cites its sources, so finance can check its work.
CRM data hygiene
The unglamorous part every tool skips and every attribution project dies on. We do it first.
Handover and docs
Your team runs it when we leave. The absence of a dependency on us is a deliverable.
Receipts
Things only we get to say.
The analytics vendor behind the #1 dental analytics product in the US.
Trusted by pre-revenue startups, $50M scale-ups, $200M hyperscalers, and $2B revenue industry leaders.
Our consultants built RevOps at unicorns, including BambooHR and Vercel.
Recommended by the CFOs who approve us and the ICs who inherit our work.
The free session
What “before you pay a dime” means, specifically.
Book 45 minutes
With a senior ops/data leader who would also be doing the work. There is no discovery-call gauntlet to survive first.
We find the gap
We walk your funnel, your stack, and your reporting fights, and pick the one attribution problem with real money behind it.
You keep the plan
You leave with the problem named, scoped, and priced. Hire us, hand it to your team, or frame it. Genuinely fine.
If there's no problem worth paying to solve, we'll tell you that too. A bad engagement is more expensive than honesty, for both of us.
Fit check
This works best when...
Book the call if
- You have real revenue motion across more than one channel, and the channels disagree about who gets credit.
- A CRM exists. It may be messy. Messy is fine; that's the work.
- A CFO or a board is asking what the marketing money does, and the current answer involves the word “directionally.”
- You have a warehouse, or you're willing to have one. It's cheaper than the tools you'd buy instead.
- Someone on your team will own the output. We build it to hand it over.
Save yourself 45 minutes if
- You want a software demo. We don't have one. We're a services agency; the product is the people.
- You need someone to bless a number you've already picked. Tempting, but no.
- You want attribution theater for a fundraise deck. Also tempting. Also no.
- There's no CRM and no plans for one. Come back when there's something to attribute revenue to.
Fair questions
The things you'd ask on the call anyway, answered before you spend the click.
It's a working session run by someone who would also be doing the work. Are we hoping you become a client? Obviously. You sell things for a living too, so let's not insult each other. But the session's output, one scoped problem with a plan and a price, is yours whether or not you hire us.
The next step
Book the free working session.
45 minutes with a senior ops/data leader. One attribution problem, found, scoped, and priced before you pay anything. If we're not the right fit, you still leave with the plan.
- No SDR layer. No qualification quiz. No deck.
- Come with your messiest number. We've seen worse. We promise.
- Prefer email? Write us at info@aptologics.com.
